Today’s fast-paced and constantly evolving business landscape, companies must adapt to new technologies, changing customer demands, and shifting market dynamics to stay relevant and competitive. Business transformation is no longer an option but a necessity for companies that want to thrive in the digital age.
Business transformation is the process of fundamentally changing the way a company operates, including its strategy, culture, processes, and technology, to respond to the changing business environment. It’s a journey that requires vision, leadership, and a commitment to change.
It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.
DARWIN
The urgency of business transformation for companies cannot be overstated. Here are some reasons why:
- Digital Disruption: The rise of digital technologies and the internet has disrupted traditional business models and created new opportunities and threats for companies. Companies that fail to embrace digital transformation risk becoming irrelevant and losing market share to more agile and innovative competitors.
- Changing Customer Expectations: Customers today expect seamless, personalized, and convenient experiences across all channels. Companies that fail to meet these expectations risk losing customers to competitors who can provide a better customer experience.
- Evolving Business Models: Business models are constantly evolving, and companies must adapt to stay relevant. For example, the subscription-based model has disrupted traditional retail, while the sharing economy has disrupted traditional transportation and hospitality.
- Data-driven Decision Making: In today’s data-driven business environment, companies that can leverage data to make informed decisions will have a competitive advantage. Business transformation can help companies build data-driven cultures and processes.
- Globalization: With the rise of globalization, companies must compete in a global market. Business transformation can help companies expand their reach, adapt to local markets, and operate efficiently across borders.
- Changing Workforce: The workforce is changing, and companies must adapt to attract and retain top talent. Business transformation can help companies build a culture of innovation, flexibility, and inclusivity that appeals to the new generation of workers.
In conclusion, the urgency of business transformation for companies cannot be ignored. Companies that fail to adapt risk becoming irrelevant and losing market share to more agile and innovative competitors. Business transformation requires vision, leadership, and a commitment to change, but the rewards can be significant, including increased competitiveness, improved customer satisfaction, and enhanced profitability.
One example of this is Ebony Reprinted, a series of monoprints that present “the healing possibilities of abstraction.” To make the works, Dana used images that circulated in printed adverts and distorted them using paint to “remove traces of exploitative, white-dominated, capitalist, visual language and allow the individuals in these images to regain their agency.” She does this by smearing, pressing and adding texture to paint and, as the individuals and their faces becomes more abstract, the notion is that they also become “exponentially more present.”
As well as Beirut Re-Store’s marketplace, towards the end of October the platform will launch a “special collection of bespoke items” made in collaboration with non-profit organisation Creatives For Lebanon. This collection is already confirmed to feature contributions from Dior, Jean Paul Gaultier and Supriya Lee.
With a background in both graphic design and art, Dana Robinson’s practice sits at a fascinating intersection. She understands the power of combining imagery and text and the cultural and social connotations that come along with doing so, but she also embodies a freedom of expression often lacking in graphic design, meaning Dana’s portfolio errs towards abstraction and conceptual investigations. The onus of these investigations is on youth, Black female identity, ownership and nostalgia, topics she explores by combining, reproducing and deconstructing vintage materials, found objects and paint.
